Samsung LYNK REACH

Samsung’s LYNK™ REACH (Remote Enhanced Active Control for Hospitality) content management solution enables hoteliers to provide a personalized guest experience, while simultaneously improving their own operational efficiency. The fully integrated LYNK REACH 4.0 system gives hotel managers visibility into and control of hundreds of on-site displays through a central server, and elevates these displays into all-in-one hubs for personalized content, application and channel access.

Additionally, LYNK REACH accommodates any new or existing hospitality communication infrastructure, including coax, LAN and WI-FI, to drive faster and easier implementation. By promoting effective in-room communication and eliminating laborious maintenance tasks, LYNK REACH enables hotels to enhance guest stays at a reduced cost.

LYNK REACH RF
vs. REACH IP

Feature

RF Version

IP Version

Network Infrastructure

Coax only

LAN or Wi-Fi
(but LAN recommended)

Compatible TVs

Non-smart and smart hospitality TVs

Smart hospitality TVs only

Server Requirements

Samsung provides server
with embedded software

Hotel to supply own server;
Samsung to provide software only

PMS Integration

Not available

Available but requires additional
services from Telkonet

Pay Model

Upfront, one-time cost for server

Upfront, one-time cost on all license fees
Annual Maintenance fee (first year is required,
subsequent years are optional)

LYNK REACH allows hoteliers to create a customizable channel guide for free with program information pulled from ROVI® based on the hotel’s free-to-guest content
With REACH, channel numbers can be changed to appear as a different number to the guest.
- For example, all news channels can be clustered together to appear in numerical order or branded video channels can be moved up to be more prominent and easily accessible
Graphical user interface created in REACH will always be the first page and immediately appears when TV is powered on each time

Smarter Guest Experience with H-Browser

For hoteliers looking to utilize interactive guest engagement and entertainment systems developed by system integrators such as GuestTek or Exceptional Innovation, Samsung offers H-Browser. A smart TV solution, H-Browser allows system integrators to use the SMART TV platform to communicate with their server headend. This allows the TV to render a custom UI, with access to video-on-demand content and Free-to-Guest content provided by the interactive system.

With the embedded H-Browser in Samsung’s SMART Hospitality TVs, the display is already compatible to the pre-certified platforms, right out of the box, without an additional set-top box.

b-LAN™

b-LAN is a chip embedded in Samsung’s NE478 series that allows a SONIFI® interactive solutions to be delivered over coaxial cable without additional hardware required such as a set-top or set-back box. It supports the two-way communication required for features such as pay-per-view.

Digital Rights Management (DRM)

DRM is an encryption technology that is built into all of Samsung’s hospitality TVs. By law, HD/premium content must be encrypted to protect from pirating. The content encryption occurs at the source and must be decrypted by either the TV or a set-top box in order to display the content on the screen. Common DRM protocols include Pro:Idiom™, Veramatrix, and Samsung’s LYNK™ DRM

Interactive Program Guide (IPG)

IPG is an enhanced feature that offers an advanced on-screen display to locate TV channel content. A successful IPG deployment requires access to an IPG application, access to a TV program listing database, and the delivery of the IPG digital display template to a TV. Through LYNK REACH, Samsung offers a free IPG or also known as EPG (electronic program guide), which faciliates a ROVI license for TV channel content based on a hotel’s zip code. IPG is a critical piece to hotel TV guest-room tehnology and is often a requirement for many hotel brands.

Property Management System

Software used to automate the operations of a hotel. It is the hub of a property’s operations including processing reservations, checkins, and checkouts. It keeps track of how many rooms you have left to sell and at what rate.

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